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Squid Game x New Era

The game is about to begin โญ•๏ธย Step into the Squid Game universe with bold designs inspired by its iconic characters. Styled on New Eraโ€™s signature silhouettes, this drop is made for true fans.

Core Collection

Timeless essentials - Your everyday must-haves, ready anytime.
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Japan Collection

New Era x Japan โ€“ A Fusion of Heritage & Streetwear
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New Era Basic

Iconic New Era Branded Designs โ€“ Built for Style
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Color Era

New Era, New Colors - Wardrobe Essentials For Effortless Style
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Headwear Size Guide

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Apparel Size Guide

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