New Launch

New Era x Lacoste
NEW ERA ยฎ New Era x Lacoste
New Launch

New Era x
Lacoste

The New Era x Lacoste collaboration returns with fresh colorways across the 9TWENTY and 9FORTY silhouettes. Built for todayโ€™s game, the collection balances performance fit, and style in equal measure. Available now.

Where Heritage Meets Performance

New Shades. Iconic Fits

Fresh New Colorways

Discover updated hues across the iconic 9TWENTY and 9FORTY silhouettes, designed to elevate every look.
Where Two Legends Unite

Iconic Collaboration

Signature collaboration combining New Eraโ€™s headwear heritage with Lacosteโ€™s timeless sporting legacy.
Performance Fit

Comfort Built for Every Move

Crafted with a secure, comfortable fit to keep you looking sharp from game day to everyday moments.
Signature Branding

A Mark of Legacy

Finished with the iconic Lacoste crocodile embroidery, bringing together heritage style and modern headwear.

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